Product Placement in Music Videos

In today's media product placement, the addition of brand name images to media, is taking a larger roll in advertising to youth. It is important to understand that the celebrities using the product play a large part in selling it; however, they may not endorse the product. An endorsement is when a celebrity or person of importance tells the viewer about how they often use the product. In product placement the company who sells the product decides to pay for placing the product at some point in the media. Coincidentally for items like cell phones or music players the item will often be put into the hand of a celebrity; which works well for the company.

In the music video for the song "getting over you" by the artist David Guetta and a group of various artists the viewer is subjected to various product placement. Everest Poker and LG cell phones  are the most obvious of the placements. With only little or no direct celebrity use of the product placement item, the music video does not make any direct endorsements of the the products from celebrities. Which can leave legal loop holes for companies to look over. 

I believe that product placement in music videos and other types of media is an extremely effective form of advertisement. With the young demographic watching these music videos it is a good idea to place trendy items like cell phones and video games in them. The demographic will see that the celebrities in the video are enjoying these items and will reflect their attitudes to match those of the famous people who many youth idolize. 

I always smell nice

This week I did my ad report card assignment on the cologne "One Million" by Paco Rabanne, so I figured I would write my blog about cologne. First off, I don't have a very big collection of fragrances at the moment, but I have had a lot of the last couple of years. My personal favourite at the moment is “Suede” by Guess, a moderately strong almost caramel smell. I looked up a few fragrances reviews on YouTube.com and AskMen.com and the consensus on this “Suede” is that it is not a good scent.

This brings up the fact that cologne smells different on every user, so it creates a unique smell for any individual. This is because chemicals react differently on different skin types, for example if you have very dry skin smells might come off stronger. So apparently “Suede” reacts pretty well with my skin, which is pretty good, the stuffs not cheap. A close runner to “Suede” is “3” by Ralph Lauren, which creates a very citrus like smell when I use it.

Ironically my least favourite cologne is “One Million” by Paco Rabanne, its junk that smells like a glazed donut. I smelt it at The Bay and I really wasn’t too impressed as you can tell by the above statement. I wouldn’t suggest it to anyone at all, and most of the reviews I have read about it have the same feeling towards it as I do. Then again there might be someone who has the right skin for it, in that case I’d say go for it.