Product Placement in Music Videos

In today's media product placement, the addition of brand name images to media, is taking a larger roll in advertising to youth. It is important to understand that the celebrities using the product play a large part in selling it; however, they may not endorse the product. An endorsement is when a celebrity or person of importance tells the viewer about how they often use the product. In product placement the company who sells the product decides to pay for placing the product at some point in the media. Coincidentally for items like cell phones or music players the item will often be put into the hand of a celebrity; which works well for the company.

In the music video for the song "getting over you" by the artist David Guetta and a group of various artists the viewer is subjected to various product placement. Everest Poker and LG cell phones  are the most obvious of the placements. With only little or no direct celebrity use of the product placement item, the music video does not make any direct endorsements of the the products from celebrities. Which can leave legal loop holes for companies to look over. 

I believe that product placement in music videos and other types of media is an extremely effective form of advertisement. With the young demographic watching these music videos it is a good idea to place trendy items like cell phones and video games in them. The demographic will see that the celebrities in the video are enjoying these items and will reflect their attitudes to match those of the famous people who many youth idolize.