Recently I came across the youtube video for Kanye West's short movie named "Runaway". The video runs for 35 minutes and features some very creative elements and references to today's culture. Kanye West is very unique individual; however, due to his attitude and actions people see him as a villain. As any artist should he creates his own controversy; maybe just because he can. Mr. West's attitude may be seen as terrible by some but the way he doesn't care for anyone's opinion is a good thing. It is important not to take it too far, as Kanye may have, but some people’s opinions will only drag you down if you dwell on them too much.
Kanye West is doing what no other rapper is doing. He has decided to add different art styles to his music, as can be seen in his short movie. Kanye has been known to go out of the regular mindset of rap artists. This is probably because he believes he is above almost all other musicians.
Kanye's hints and references to today's culture in his movie is a good marketing move, as it attracts a different kind of audience. Kanye West's already large fan base is use to his changing style so they would not be repelled by the change. I look forward to seeing how people comment on Kanye West's new movie, and if they enjoy his progressive style or if they judge him by his actions.
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