David Lynch has been a successful and extremely creative director since his film-making debut in 1966. During his career Lynch was asked to create a few short and creative commercials for many different companies. Often times directors are not given full creative freedom to make a commercial, because the company has image it wants to show. Calvin Klein let Lynch have full control of the commercial series for the cologne Obsession. He created a three main spots and a fourth, which was not realized. Exerts from famous authors are read well models and actors play out roles occurring in the clip. They are well produced and show some on Lynch's overall creativity.

More creative commercials created by David Lynch follow the theme of his movies, madness. For example a short movie called "Rabbits" is about a family of humanoid rabbits who find themselves in trouble. The group hear a knock on their door and the rest of the short is them trying to find out who it was; however, it is massively confusing and very little of it makes any sort of sense. Parisienne cigarettes allowed David to be as wild and confusing as possible, which resulted in an interesting advertisement that makes you remember the product and the short.